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Feature Friday: May 24, 2019

It’s the Friday before Memorial Day weekend! This is the weekend that usually kicks off the summer, so before you head to the beach, lake or just to hang out by the pool, check out our top reads on standing out as an advisor, client retention and video trends!

1. What Financial Advisors and High School Students Have in Common via Three Crowns Marketing

While at a conference, Johnny Sandquist, CEO of Three Crowns Copywriting and Marketing asked Video Storyteller, Andy Millard, what advice he would give to high school students, which they then found was similar to advise that they would give to financial advisors.

Millard thinks that many high schoolers feel “heightened” emotions and spend a lot of time trying to find their fit. So, his advice to high schoolers is don’t be afraid to try new things, but also don’t try to force yourself into a group that won’t support who you are.

Things can also ring true to advisors, because they try to be everything to everybody many times, so they need to also try and find a core group of people and align with their vision.

Check out the audio recording below to see how they’re similar.

Audio Recording from Three Crowns Marketing

2. Why Waste a Great Opportunity to Stand Out? via Red Zone Marketing

Many times, people try to blend in with the crowd and may give generic answers, but why not try and be different?

If you want to stand out, then do things differently than people think you will do it. If you find yourself always giving people generic answers when you get asked things, it’s time to switch up what you are doing. Making conversations interesting again and saying something memorable to a common question is a great start!

So, make yourself and your business stand out! Check the full article for tips on doing this.

Redzone Marketing how to stand out

3. Got a Morning Success Ritual? via Advisor Perspectives

It can be hard to get started in the morning, as you rush out the door and try to make it to work on time! What if you could start your day out on a positive note…how would that impact that rest of your day?

Jim Rohrbach has tips on starting a morning ritual to get your day started out on the right foot. He starts out with a:

  • Morning Recitation
  • Meditation and Visualization
  • Having a healthy breakfast
  • Listening to a motivational audio program
  • Do some morning reading

Everyone’s morning routine will differ, but find out what works best for you and use it to get started and have a more productive day! For more details on what goes into each tip, check out the full article.

Advisor Perspectives Morning Success article

4. 7 Proven SEO Reporting Best Practices That Boost Client Retention via Moz

If you aren’t including video content in your overall marketing strategy, then you are really missing out on a way to drive traffic and increase SEO.

You should ask yourself though, what types of video content should you be creating and which formats are the most effective?

The team from Branex have put together an infographic with rising video trends to help get your strategy going! Check out the infographic below!

Moz Advanced SEO

5. 7 Video Trends That Will Dominate in 2019 and Beyond [Infographic] via Social Media Today

According to Cisco, video has accounted for over 74% of all online traffic. With this type of stat, you need to be incorporating video into your marketing strategy or you may be left in the dust! How do you use YouTube in a way to increase traffic and drive SEO? Check out the top 3 video factors.

  1. Video CTR (click-through-rate): How many people are clicking it from search? How do your video’s title, description, and thumbnail stack up to the competition for its keyword rankings?
  2. Audience Retention: How much of your video does the average viewer watch? Do you keep them engaged?
  3. Session Time: After watching your video, how long does your audience remain on YouTube?

Check out the article for additional information on the video SEO factors on YouTube.

Social Media Video Trends