Marketing

Feature Friday: May 10, 2019

Happy Friday! Memorial Day is just a couple of weeks away, which means it’s almost time for pools to open and for summer to really kick off! We hope that you are as excited as we are, but before we get too into “vacation mode,” check out this week’s Feature Friday with some of our favorite reads on strong websites, digital marketing and calls to action.

1. How to Know If Your Website is Worthless via Advisor Perspectives

You need to have an awesome advisor site in order to drive traffic to your site and ultimately convert these visitors to clients. Sadly, more than half of advisors website out there are worthless, and there are some ways to find out if yours is one of them!

There are many websites out there that lack creativity, which will not help you to stand out from the competition. Websites that are the same as everyone else’s, fail to engage and waste the time and money of everyone that is involved. Adding a YouTube video for advertising is a great way to set yourself apart. For additional tips and how to improve your website, check out what Sara Grillo, CFA, has to say by reading the full article!

2. HubSpot’s 12 Favorite Digital Marketing Tips via HubSpot

Digital marketing is crucial to growing your advisor business in 2019. It can help you to better engage with people, gain more leads and ultimately turns those leads into clients, which hopefully stick around the “long haul!” Want tips on how to improve your marketing strategy this year? Check out HubSpot’s 12 favorite tips below.

  1. Know your customer.
  2. Match your content to every stage of a buyer’s journey.
  3. Don’t just write about your products or services.
  4. Focus on the long-term.
  5. Incorporate SEO into your overall content strategy.
  6. Understand the big picture when analyzing an advertisement’s performance.
  7. Remain flexible as audience preferences shift.
  8. Remain consistent in design when launching a campaign.
  9. Become a growth leader for your company.
  10. Personalize your content.
  11. Try new things.
  12. Don’t underestimate backlinks.

For more details, check out the full article!

3. How to Write Social Media CTA’s That People Actually Respond To via Iris

Having a strong call-to-action is so important as it pushes prospective clients in the right direction to take the next step with your firm. Be sure that you are writing them well, and creating high-quality content or your CTAs will be useless.

You need to ensure that you are creating something of value and it needs to stand out to the visitors, but not in an obnoxious way. It’s best to keep them simple and direct. What are some tips to ensure you are creating a strong CTA?

  1. Use appropriate vocabulary in your CTA.
  2. State the benefits of following the CTA.
  3. Create a sense of urgency.

These are just tapping the surface, for more tips on creating strong CTAs for your social media, and even your podcast, then check out the full article!

4. A Guide to Building Accurate Buyer Personas [Infographic] via Social Media Today

Establishing a buyer persona for your advisory firm is crucial to creating a  strong marketing plan that works! You need to figure out what your buyer wants and who they are before you can formulate a plan that will work.

For tips on how to use data and figure out what your potential clients are looking for and how to build their buyer personas, check out the infographic below!

5. Google Ad Mistakes to Avoid-Whiteboard Friday via Moz

Even though it doesn’t always seem that way, SEO and PPC don’t have to be on the opposite ends of the spectrum. They can actually work together to help with your marketing plan, and a way to bring them together is with Ad campaigns.  So, what are some of the some Google Ad mistakes that you should avoid?

  1. Watch out for too many keywords
  2. Picking the wrong match type
  3. Only using one ad per group
  4. Keeping display and search separately

Check out the article for additional tips on how to better run your ad campaigns.