Marketing

Feature Friday: March 22, 2019

Cheers to you for making it to Friday! 🎉 Before you take off for the weekend, squeeze a little more productivity out of the day by reading some of our favorite articles from the week. From content marketing to email marketing to analytics, you’ll be sure to learn some helpful digital marketing tips and tricks.

1. 4 Super Effective Strategies for Writing Copy for Social Media via Social Media Today

It’s no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small businesses, 85% of brands report generating a new client or customer from social media. But just being on social media isn’t enough to get followers, much less turn those followers into customers. The key is getting them to engage with your copy. Follow these four strategies to write posts that connect!

  1. Encourage your audience to join the conversation
  2. Elevate images with emotional copy
  3. Leverage the desire to learn
  4. Write copy that leverages FOMO

2. Back To Square One: Why Your Content Should Excel At The Basics via Perfectly Planned Content 

In order to win at any game, you should have a clear understanding of how the game works so you can build on your knowledge, skills, and expertise over time. The same principle applies to your content! In order to attract, delight, and retain your audience you have to build a strong foundation for your brand’s reputation. That starts by answering the basic questions people have about your industry. Learn more about creating winning content in this article!

3. Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable via Entrepreneur

Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teens into a near-crisis. We all love social media, but building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down. Email marketing might be a more reliable way to achieve similar results. Find out more in this article.

4. Advanced Analytics Turbo Charge Advisor Efficiency, Performance via ThinkAdvisor

Advanced analytics, an area already adopted by hedge funds and quants, has now worked its way into the investment management world, and “will be a key driver of success in the industry going forward,” according to a new paper by McKinsey & Co. Although technology, including robo-advisors, already has been largely adopted by the advisor space, the paper’s authors state that incorporating advanced analytics will be essential going forward.

5. 5 Exclusive Tips To Maximize Customer Experience—The New Frontier via Practice Management Blog

Beware the new reality: plain, old marketing is no longer in control of your brand. Rather, customer experience (CX)—the actual experience your customers are having—is. Customer expectations are increasing fast, so a brand’s success hinges on creating personalized experiences and delivering them in an authentic manner that resonates with customers and makes them feel valued and appreciated.