Marketing

Feature Friday: June 14, 2019

Happy Friday everyone! It’s that time again…time to check out some of our favorite articles from the past couple of weeks to help you with your efforts in creating more engaging content, setting a featured image and creating titles that increase SEO.

1. How to get your staff to go along with change-let them create it via The Client Driven Practice

Change can be hard, and that goes for the workplace, as well! As a leader in the company, you try to implement changes and strategies that will benefit your firm in the long run, but that is often times easier said than done.

One of the challenges of a growing firm is that it is less about providing financial advice and more and more about managing people. So, how do you go about making change easier?

  1. Keep it the clients’ idea 
  2. Give credit where credit is due.
  3. Provide options and let the staff choose
  4. Give your staff feedback and let them provide solutions

For a more in-depth read on how to do this, check out the full article!

The Client Driven Practice

2. 8 Simple Ways To Make Your Blog Posts Most Exciting via Perfectly Planned Content

There are so many different ways to engage with others when communicating, and blog writing is no different! Content creation doesn’t just have to be bland, boring words written just to get your point across, but rather it can be fun and creative! There are ways to tailor your content so that you can better engage with your audience. What are some ways to do this? Check out these 8 things you can add to make your content more exciting!

  1. Audio
  2. Graphics
  3. Infographics
  4. Charts
  5. Gifs
  6. Images
  7. Videos
  8. Backlinks

Be sure that you keep these things in mind and for additional information, check out the full article!

Perfectly Planned Content

3. How to Select a Featured Image via Advisor Perspectives

You add so much to your blogs, that you may forget about a very important piece, and that is the featured image! Why is it so important to add a featured image?

You should always include at least one featured image with every article for both visual appeal and functional purposes. They add life to your content while always helping with SEO and optimization.

Want more tips on how to choose the perfect featured image? Then, check out the full post for additional information!

Advisor Perspectives

4. 50 Types of Social Media Posts to Keep Your Followers Interested [Infographic] via Social Media Today

Looking for ways to spark engagement in your social media posts? It’s important to keep your followers interested as it’s an effective way to communicate with both client and potential leads!

For a breakdown of these posts, check out the helpful infographic below!

Social Media Posts infographic

5. 7 SEO Title Hacks for Increased Rankings + Traffic-Best of Whiteboard Friday via Moz

It’s important to make sure your title tags are optimized in order to increase your SEO rankings and traffic! What are some important things to add to your titles and keep in mind when creating a strong title?

  1. Numbers
  2. Dates
  3. Keep Length in Mind
  4. Synonyms and Variants
  5. Call to Action
  6. Top Referring Keywords
  7. Questions

Check out the full article with video for more details!

SEO title hacks