Marketing

Feature Friday: January 4, 2018

Happy Friday! Can you believe we’re almost done with the first week of 2019? To start the year on the right note, there’s no better way to finish your first week than to catch up on the latest social media, web development, and digital marketing news. 💪 Here are a few of our favorites from this week.

1. 20 of the Best Social Media Monitoring Tools to Consider via Social Media Today

The beginning of the new year is an awesome time to re-do your marketing strategy and consider new tools to help. Choosing the right tools for your social listening efforts can help boost your brand awareness, develop leads, and facilitate effective competitor analysis. The right apps will give you immediate access to what people are saying about your brand (or the financial services industry as a whole) on social media and online. In this article from Social Media Today, you’ll get to know some of their favorite social media monitoring tools. 

2. Setting Intentions for 2019 via Perfectly Planned Content 

As a business owner, you are probably known for setting big goals for yourself. Although big goals can be a huge part of your success, Zoe Meggert explains that instead of thinking of 100+ goals that you want to accomplish in every area of your life in the new year, you can think of one intention that you want to permeate everything you do. She calls this an annual intention, and it might just change the way you think about your personal and professional resolutions. 

3. 10 Social Media Trends to Watch in 2019 via Entrepreneur

As social media platforms have become one of the most popular communication channels, more and more businesses are relying on these platforms to reach their target audiences, clients, and customers. As social media constantly changes and evolves with new technology and updates, what works in social media marketing changes with it. What is going to influence social media users? What does this mean for brand marketing? And what do we need to be aware of to stay current and relevant in 2019? Here are Entrepreneur‘s top 10 trends to watch out for.

4. 15 of the Best ‘About Us’ & ‘About Me’ Pages and How to Make Your Own via HubSpot 

We can probably agree that building an outstanding website isn’t a choice anymore – it’s a requirement. There are a lot of important parts to nail in your advisor site, but you can’t forget about the page that tells clients who you are. If done right, your About Us page can convey your unique identity in the crowded industry of financial services. In this article, HubSpot gives 15 examples of outstanding About Us pages to give you some inspiration.

5. The CEO: A Key to Success for Growing Firms via Practice Management Blog 

It’s pretty natural for advisors to talk about financial planning and investment management. Many find discussions about asset allocation or strategies to address a client’s personal financial challenges to be fulfilling. However, discussions on how to be a better businessperson are not greeted with the same enthusiasm, but they’re just as important. The responsibilities of a CEO can seem foreign to some advisors and a distraction from doing what they live and breathe, but these tasks are a necessity for businesses to thrive.