Marketing

Feature Friday: December 28, 2019

2019 is right around the corner, which makes it the perfect time to catch up on digital marketing trends for the new year! The digital marketing landscape is more diverse than ever before, making it even more important to stay up-to-date on new players and trends in the industry. Grab a warm cup of ☕️ and read on for trends and tips you won’t want to miss!

1. 5 Ways to Turn Your LinkedIn Connections Into Paying Clients in 2019 via Entrepreneur 

People generally approach the New Year as a time to start off fresh. However, January 2019 is not just a time to begin afresh but to re-engage with your existing network and develop the relationships for which you laid the foundations in 2018. Don’t forget the relationships you’ve made with your audience this past year on LinkedIn – you can expand on it moving forward to turn leads into clients!

2. 12 Days of Marketing: Evaluate and Benchmark via Top Advisor Marketing 

We’re guessing you’ve started to prepare a new digital marketing strategy for the new year. But just because you have a strategy doesn’t mean it will work. Benchmarks are a cornerstone to your business success. They give you an opportunity to reflect, evaluate, and challenge yourself in the upcoming year to meet goals. In this podcast, Top Advisor Marketing helps you reflect on your strategy in 2018 to help you move forward in the new year!

3. 7 Top Content Marketing Trends You Can’t Ignore in 2019 via Social Media Today

It’s time to get serious about your content marketing efforts in 2019. Content is at the core of digital and social – always on, always connected and always learning mobile world of communication.As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, and it becomes even more competitive for brands trying to grab any second of our attention that they can. Here’s an overview of their top 7 trends:

  1. Content marketing plan – the bottom line is, you need one
  2. Original and relevant content – NOT clickbait
  3. Micro-Influences
  4. Voice control and search
  5. Test new formats
  6. Brand storytelling
  7. Data driven decisions

4. PPC 2018: These Changes Will Have the Biggest Impact on Advisors in 2019 via Search Engine Land 

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, nearly all with a common thread of more automation and machine learning. Search Engine Land identified nine big areas of change in 2018 that will shape the way paid search marketers work in the year ahead (and beyond). Here’s what they cover:

  1. Google Ads: New brand name, new UI
  2. Responsive search ads
  3. Exact match becomes “exactish match”
  4. AI-powered insights
  5. AI-powered bidding
  6. Audiences: LinkedIn data for Bing, MSAN, and more
  7. Universal management vs. hybrid management
  8. New inventory locations and surfaces
  9. Amazon advertising

5. Predictive PR: How Artificial Intelligence Changes PR via Cision

Artificial intelligence (AI) has changed the way we do business, from physical labor to digital campaigns. Whether you view the shift as positive or disruptive, machines have and will continue to infiltrate organizations worldwide. According to Forbes, 80 percent of companies report having AI in production. While communications isn’t the first industry you think of when discussing the impact of AI, public relations has been greatly affected by recent developments in technology. In this blog, Cision helps you use AI to improve your PR efforts.