Marketing

Feature Friday: April 26, 2019

It’s the last Friday of April, and while it’s been a great month, we can’t wait for even warmer weather and more beach time! As you get into the last weekend into the month, be sure to get your fill of some of our favorite articles on SEO, videos and social media.

1. 4 Unconventional Ways to Become a Better SEO via Moz

Positive work environments are crucial to being a productive business. Sometimes differing opinions and personalities can make this more difficult than you would hope. These 4 simple steps can help your team work better to encourage new ideas, allow feedback and positive change and make your team stronger and better at marketing.

  1. Get a second opinion on the next project that you do.
  2. Hold a half-day “all hands on deck” brainstorming meeting.
  3. Ask for characteristic feedback from your team.
  4. Hold a team meeting to discuss what you have learned.

Being creative is what helps a company to thrive, so check out the article below for more tips on doing this!

SEO from Mom

2. 10 Video Content Ideas to Kick-Start Your Video Marketing Strategy [Infographic] via Social Media Today

Creating and using awesome videos on your advisor website is a great way to produce information that people will remember. It used to be a nice addition to your site, but it’s proving that the use of it is here to stay!

The 10 ideas discussed in the below infographic are:

  • Product Reviews
  • Behind the Scenes Tour Videos
  • How we Make It Videos
  • Photo Slide Show Videos
  • Staff Introductions
  • Industry Interviews
  • Helpful Tips
  • Video Articles
  • Vlogging
  • Tutorials

Check out the infographic below for more information!

3. Social Media…Not Just for Millennials via Covisum

If you attract prospects by using seminars, then social media marketing and advertising can be an effective tool to put them online by promoting your firm and helping your business to grow.

The older generation is becoming more active on social media, as more than a third of Facebook active users are over 45 years old. This being said, how do you target retirees when you are making your marketing and social media plan for your business?

  1. Get on Camera
  2. Be Visual
  3. Ask for Action
  4. Follow Up

This tips are simple and can get you started in the right direction. For more information on how to do this effectively, check out the article below.

 

4. Three critical factors for accurate digital measurement via Marketing Week

Being able to accurately measure your digital marketing plan is so important to the success of your strategy. You need to know what is working and what you need to improve on so that you can drive traffic and gain clients.

This seems simple enough, but it can be difficult to measure correctly and have the tools that best measure your particular business.  What 3 factors are most important when it comes to measuring data, and how do you do it correctly?

  1. Data Speed
  2. Data Granularity
  3. Data Coverage

To find out why these factors are so important and how you can overcome these challenges, read the article below!

5. How to Add a Human Touch to Your Social Media via Top Advisor Marketing

You want to stay up to date on what is trending in your industry and post relevant content, but even if you are posting strong material, you may be missing something very important. What you may be lacking is a “human touch.”

Social media posts that showcase your human side will help people relate to you and feel more connected with your firm. This feeling will make prospective clients and visitors more likely to work with you. You will come off as someone that they relate to and can trust.

What are some simple ways to do this?

  1. Share posts that highlight national days/weeks/months
  2. Share photos and videos of family outings and office milestones
  3. Highlight your “team culture”
  4. Celebrate holidays and team birthdays

When you know your audience, that means that you are creating better, more targeted content that will drive better results!